1.	Very good ads win prestigious awards. True False
2.	The goal of advertising is to enhance sales. True False
3.	The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation. True False
4.	Click-through rates are good ways of measuring the effectiveness of Internet advertising. True False
5.	If you want to know whether a brand is good, you should ask consumers what they think of its quality. True False